In a bid to widen our reach and link our hotels to important markets
worldwide we have installed the most powerful Central Reservation
System (CRS) by Trust International. This gives us connectivity to the 4
major GDS (Global Distribution System) namely: Galileo, Amadeus, Sabre
and Worldspan. Member hotels are accessible from over 500,000 travel
agencies globally.
This in turn links us to the IDS (Internet Distribution System) thus ensuring
connectivity to more than 2000 most popular booking sites and travel
portals driven through our connection such as Expedia, Booking.com,
hotel.de, Kiwi Collection, MakeMyTrip, Octopustravel.com, Pegasus,
Worldres, Delta.com, Hotwire.com, Orbitz, Travelocity, Priceline.com
and Lodging.com. This instantly puts us at the forefront of hotel central
reservation technology and distribution systems giving us enormous
exposure and visibility internationally. It means a world of opportunity for
all our stakeholders and helps us to maximize revenue generation.
Customer Relationship Management (CRM)
Powered by Serenata, one of the leading names in the industry, Coral
Hotels & Resorts has launched CRM in all its properties. This powerful tool
is a necessity to ensure systematic database management, sales force
automation and Loyalty Program management. HMH and Coral are among
the few prestigious hotel groups using this sophisticated technology and
have therefore got a clear edge in the market.
Quality, OperationalExcellence and People
Our Quality Management System (QMS) has been developed in close
partnership with a global leader in this field. It includes online systems to
instill standards of excellence, “audience of one” online communication
with every associate, periodic operations reviews, and tools to train and
to motivate. Building the hotel’s image and brand, promoting the guest
loyalty programs, nurturing a “sales culture” at the service frontline, and
streamlining compliance are some of its core benefits. We are among
the world’s largest hotel groups in the adoption of these cutting edge
quality systems.
