Coral International Hotel - Cape Town Targets Mice Business
Mice sector has come a long way to command the top table of the business travel sector worldwide. Being host to 10% of all conferences and meetings held in Africa, Cape Town is considered number one business destination in Africa. And the newly opened 5-star hotel Coral International Cape Town is increasingly looking for a share in this sector.
Addressing an exclusive press conference during the Arabian Travel Market, Michel Noblet, CEO, HMH – Hospitality Management Holdings, said, “Cape Town is fast finding favour with conference organizers internationally and is proving to be a fertile business travel ground. A significant increase in Mice groups is expected in the city because of the improved infrastructure and transport links during the FIFA World Cup. As companies continue to cut budgets, convention bookers are forced to rethink destinations and are looking for alternative venues which offer better value for money. As a result, convention hotspots like Las Vegas, Palm Springs and Hawaii are giving way to cities like Cape Town.
“Consequently, Coral International Hotel in Cape Town has a strong policy geared to obtaining the medium range Mice business. We have a dedicated Mice team to work with conference and incentive organizers to provide flexible arrangements that meet both business requirements and budgetary constraints.”
For meeting planners who want to offer a new or unusual experience, Coral International Cape Town is perfectly located within close proximity to Cape Town’s major attractions including Table Mountain, Cape Town International
Conference Centre, River Club Golf Course, Rondebosch Golf Course, Victoria & Alfred Waterfront and Kirstenbosch Gardens among others.
The hotel offers excellent corporate facilities to make any event special. Businessmen are well served with a cutting-edge business centre, 8 flexible meeting rooms and one executive board room equipped with the latest technology including interactive plasma televisions, Wi-Fi and high speed broadband. Ultra modern and luxurious rooms (with some having stunning views of the Table Mountain and others offering beautiful views of the historic Bo-Kaap), outstanding service and indulgent amenities make for a memorable experience.
Michel said, “We would like to be acknowledged as a world-class corporate hotel first and foremost. There is a desire in most companies to avoid the negative perceptions which have come to be associated with certain types of destinations like Las Vagas especially during the recent economic crisis. Cape Town is a value destination and is viewed as the safest city in South Africa. Being an alcohol-free hotel Coral International Cape Town fits perfectly the requirement by companies who are no longer ready to splurge on corporate gatherings and are seeking a safe environment in order to make their
meetings more productive. With an unbeatable location in the midst of a bustling neighbourhood right in the heart of the city, Coral International Cape Town is an ideal corporate venue.”
Cape Town is directly connected to major cities around the world, unlike most African countries, which means that organizers can reduce the length of an event by a night and this makes it extremely cost-effective. It makes Cape Town’s position as the African market leader in conference sector even stronger.
For additional information about Coral International Cape Town,
Please Visit: www.coral-capetown.com
We invite you to visit HMH Stand during ATM May 4 to May 7, 2010 Stand HC-1350 Za’abeel Hall
Dubai International Convention and Exhibition Centre
Sheikh Zayed Road
Notes for Editors
About Coral Hotels & Resorts
A member of HMH (Hospitality Management Holdings), Coral Hotels & Resorts is a quality-driven 5-star brand with a vision of excellence based on attention to detail and maximum efficiency. Headquartered in Dubai, the chain has very quickly spread across key destinations in the Middle East and North, South and East Africa and offers an array of exciting properties. Designed for discerning travellers who seek intimate surroundings, distinctive service and safe environment, Coral Hotels & Resorts is dedicated to ensuring the highest levels of comfort and hospitality.
About HMH
Founded in 2003, HMH – Hospitality Management Holdings is one of the fastest growing, fully-integrated hotel management and development companies in the Middle East. Headquartered in Dubai, HMH offers a complete spectrum of options in hotel categories from top-end luxury hotels to budget properties. Comprising 4 distinct hotel brands namely Coral Hotels & Resorts, Corp Executive Hotels, ECOS Hotels and EWA Hotel Apartments, HMH provides a comprehensive selection of accommodations and services to suit all budgets and clientele.
HMH’s Expansion Strategy for 2010
Despite the global economic downturn, HMH (Hospitality Management Holdings) is forging ahead with aggressive plans to expand its strong network of 33 hotels making it one of the fastest growing hospitality groups in the Middle East. Girding the globe with new hotels practically every few weeks, HMH continues to add rooms at a furious pace across its brands. The group’s expansion strategy is mainly focused on Africa and Asia aside from the home turf i.e. the Middle East. HMH plans to open 17 new hotels by the end of 2010 taking its existing portfolio of 33 to 50 - thus increasing the group’s total number of rooms by more than 40 %. HMH has already signed 57 hotels and has a target of 100 hotels by 2012.
